Even existing customers ask the question when they are trying to decide if they should continue to do business with you.
It does not matter how big or small your business or team is, nor does it matter what your product or service is ... this question is being asked. The question comes in many formats and learning to recognize the question and, more importantly, learning how to answer this question is critical to a successful outcome. What are the underlying reasons you are being asked this question? What is the most effective way to answer?